International Credit Brokers Alliance offers superior global and local service – ICBA is truly “glocal” in scale
Wednesday, November 4, 2009 at 09:42AM By Rob Downey
"What's in a name? That which we call a rose, by any other name would smell as sweet; so Romeo would, were he not Romeo call'd, retain that dear perfection which he owes without that title." W. Shakespeare, Romeo & Juliet, (II,ii,1-2)
Maybe Juliet Capulet was right, but linguists tell us Shakespeare wrote his plays having at his disposal only half as many words as we have today. "Glocal" is a new word which can describe a seemingly familiar, but significantly different, view of international business.
Global + local = glocal. What's in the word? Are you a global company or part of a "glocal" team? Soon it may matter for you to know which. The meaning of "glocal" will likely merge with and then expand the meaning of "global". We will see if the new word endures, but it is useful to both myself and the International Credit Brokers Alliance today.