ICBA members collaborate to solve buyer capacity issues for a major ICBA member client
Thursday, February 11, 2010 at 05:01PM By Mark Attley
It's a marketer's function to present and communicate the attributes of an organization in the most favourable light possible to the target audience. Since the "proof of the pudding is in the eating", how good we say or think we are is irrelevant unless our customers experience it and tell us so. ICBA's mantra is "trade credit solutions for multinational companies" and when two or more ICBA members collaborate to bring a solution to a client, then we are fulfilling our mandate and "walking the talk".
2009 was the credit insurance industry's annus horribilis (if the queen can have one so can we) with credit availability drying up. As the economy starts to expand in 2010, there are signs that insurers' appetites are improving, but buyer capacity continues to be the challenge in industries where prices are volatile and beginning to rapidly increase.